Students learn the basics of Marketing as it applies to entertainment, sports, fashion, tourism, and general retail marketing. Students will understand Sales & Marketing as it applies locally, nationally, and internationally while exploring the economic impact of these industries; understand the marketing concepts and promotional strategies used to create positive brands and product endorsements; research careers and employment opportunities in the world of entertainment, sports, tourism, fashion, and general retail sales & marketing; design advertisements, logos, and multi-media promotions for sports teams, tourist destinations, fashion industries, and entertainment companies.

This course is a school classroom/lab experience with students working in the DECA Store as well as gaining advanced marketing information in the classroom. Class activities include a brief overview of marketing previously covered. As a part of their co-curricular activities, students can participate in all DECA activities, conferences, and competitive events which further prepare them for sales, marketing, management, and leadership in the workplace. Students create a career portfolio, learn leadership styles for the workplace, practice oral communications, business and financial management, business decisions, practice selling, demonstrate an understanding of customer needs and make product presentations, know and demonstrate how to handle objections, know and demonstrate closing and follow-up activities, create an appealing display, know the elements and role of branding, packaging and labeling, understand how to present product features, and demonstrate satisfactory employability skills.

This course is an option for those dedicated Marketing students to delve further into specialized Marketing areas such as entertainment, fashion, tourism, and hospitality.

This course provides Marketing students with an opportunity to engage in learning through participation in a structured work experience that can be either paid or unpaid and does not necessarily require classroom instruction that involved the application of previously developed Marketing knowledge and skills. However, the internship does require applications directly related to the Technical Standards of the Marketing and Management and Entrepreneurship program.