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In The Classroom
VGHS Marketing I students flexed their creative muscles and applied their knowledge of marketing in a final project during the last two weeks before final exams. Students designed new cereal products, created packages, planned promotions for their target markets, and wrote and acted in their own commercials. Students demonstrated their understanding of branding, cross promotion, cause marketing, marketing through social media, labeling laws, and truth in advertising and endorsements. Students strengthened their team presentation skills when sharing their projects with their classmates. View one of the commercials below or at https://youtu.be/5mMPCY4NJDM. The Spartans are taught by CTE Teacher Lisa Miller. Visit the Marketing I webpage at www.cguhsd.org/lmillerMarketingI.aspx.